One of the most impactful campaigns I helped shape was "Life Without Disease" for La Jolla Institute for Immunology (LJI). At its heart, this campaign celebrated the power of the human spirit and experience, focusing on how we choose to spend our time. Instead of attempting to compress complex scientific concepts into soundbites, we created films that honored the human journey. These stories ranged from individuals confronting a rheumatoid arthritis diagnosis to those dedicating their lives to improving global health. The resilience and character displayed by everyone involved in this project left a profound impact on me. The campaign website can be found here.